Tactical Sessions

Understanding The Motivations And Ambitions Of Your Campaign Supporters

Understanding the modern activist or nonprofit supporter, responding to their needs and engaging their on-going support is key to campaign success. In this session,  attendees will emerge understanding the key principles of modern social communications and engagement. Through case studies and discussion, we will survey what works and what doesn’t, what has always worked and what no longer works. Attendees will understand what modern technology, applied to social outcomes, can really achieve and understand the power for good that harnessing great technology can deliver.

Attendees will feel more capable of creating a campaign that resonates locally or reaches like-minded activists globally.


Tony Lindsay 
Founder & Chief Executive Officer

Tony's non-profit or campaigning career started in 1971 playing a small but successful part opposing the construction of a nuclear power station in south-east Ireland. After graduating in Economics and working for 15 years in the global software industry, he joined Greenpeace in 1986 in the wake of the bombing of the Rainbow Warrior. Working for Greenpeace, and travelling and campaigning for that great organisation, Tony learnt the value of world-class technology applied to social causes. He applied this knowledge with Greenpeace, Amnesty International, Oxfam, the public health system and charities of all sizes around the world.

Session Type



Wednesday, October 4
1:30pm - 2:00pm