We invest a ton of time and money into our online efforts, but how do we know whether our time and money is well spent? How do we optimize our website to make sure it’s engaging our ideal audience, converting visitors into donors, and amplifying our impact?
With Google Analytics we can gather mountains of data to help answer these questions. But the real issue is how to transform the data into actionable insights that inform our decision making.
In this workshop you’ll learn how to leverage Google Analytics to focus your limited time and budget on the key efforts that will drive the biggest results for your organization.