Breakout Sessions

More with Less: Leveraging Google Analytics to Amplify Your Impact

We invest a ton of time and money into our online efforts, but how do we know whether our time and money is well spent? How do we optimize our website to make sure it’s engaging our ideal audience, converting visitors into donors, and amplifying our impact?

With Google Analytics we can gather mountains of data to help answer these questions. But the real issue is how to transform the data into actionable insights that inform our decision making.

In this workshop you’ll learn how to leverage Google Analytics to focus your limited time and budget on the key efforts that will drive the biggest results for your organization.


Matt Jager
Front End Developer and Tech Lead
Aten Design Group

Matt Jager is a digital strategist and web developer on a mission to help nonprofits amplify their impact. HIs experience spans ten years serving as a strategy consultant, digital marketing manager, and developer with organizations both big and small in sectors ranging from organic agriculture to health to human rights. Now as a tech lead and front-end developer with Aten Design Group, he helps execute the digital strategy for leading nonprofits such as Human Rights Watch, Guttmacher Institute and more.


Session Type



Tuesday, October 3
2:15pm - 3:15pm