Breakout Sessions

Marketing Automation for Nonprofits: Quick Wins and Pitfalls To Avoid

Marketing automation technology can revolutionize the way many nonprofits think and interact with their supporters. But if you just think about it as simply “email on steroids” you will miss the point. We’ll share top wins and pitfalls, based on experience both in our own small business as well as working with local and national nonprofits on segmentation, campaign planning, and other automation through Salesforce and Pardot. This is a story-packed presentation full of personal experience and hard-won lessons and tips.


Kirsten Kippen

Kirsten Kippen
Director of Marketing
Idealist Consulting

Kirsten Kippen is Director of Marketing at Idealist Consulting. Kirsten started her career working for an international nonprofit, then spent several years with a translation agency honing her project management and marketing skills. She began her work with Idealist Consulting in 2013 and is passionate about making great technology like Salesforce and marketing automation accessible for nonprofits. Originally from Alaska, Kirsten has made Portland her home for over a decade and can often be found hiking or running in Forest Park with her daughter, husband and border collie.

Session Type

Case Study


Tuesday, October 3
11:30am - 12:30pm