Breakout Sessions

How To Tell Stories that Rise Above the Clutter and Maximize Your ROI

“Storytelling” is today’s marketing buzzword, and is bandied about with great aplomb. But don’t hop blindly on the storytelling bandwagon! First, take some time to understand what makes an impactful story and what kinds of stories will not only inspire and energize your base, but also help your bottom line.

Attendees will walk away with an understanding of:

  • The basic ingredients of a great story
  • How other nonprofits have effectively leveraged digital storytelling to demonstrate impact
  • How to tell a single story using multiple media platforms and channels
  • How to maximize limited resources for the best ROI

Speakers

Kerala Taylor

Kerala Taylor
Director of Marketing and Communications
Oregon Entrepreneurs Network (OEN)

Kerala’s work in marketing, entrepreneurship, and social change started in the third grade. After collecting hundreds of sand dollars from San Francisco’s Ocean Beach and then having no idea what to do with them, she and her friend founded The Sandy Sensations. Their mission was simple—to save the world. They tackled this humble goal by selling the sand dollars in front of her house and donating the proceeds to environmental nonprofits. The Sandy Sensations’ ultimate downfall was its limited inventory, but Kerala had other ideas brewing. At age 21, she co-founded The Glimpse Foundation, which merged with The National Geographic Society in 2008. She left National Geographic in 2010 to manage digital marketing for the national nonprofit KaBOOM!. Kerala holds a BA from Brown University; has blogged for many national outlets, including BabyCenter.com; and won the Elixir Press Inaugural Fiction Award for her novel, How Things Break.

Session Type

Presentation

Time

Wednesday, October 4
2:15pm - 3:15pm

Room

B101