Breakout Sessions

Google Ad Grants: The Basics

Google offers qualified nonprofit organizations $10,000 per month of in-kind advertising through their AdWords platform. In this session you will learn about the Google Grants program and how to apply. We will also review the basics of setting up an AdWords account and building campaigns. You’ll learnĀ the importance of, and some techniques for, keyword research and good copywriting for the AdWords platform.


Brenden Connelly
Chief Operations Officer
The Dougy Center & Montessori Northwest
As a nonprofit executive, Brendon's interests include education, kids and families, and health care. After serving as the first Chief Operations Officer at The Dougy Center for Grieving Children and Families, he now serves as Executive Director at Montessori Northwest, the largest Montessori teacher training institute in the United States. He is pretty excited about the ways Google AdWords grants can help nonprofit organizations market their services, drive earned income, and support organizational branding. Brendon is a Fortune 500 refugee with an MBA and a deep interest in technology. He listens to audiobooks on his commute, hikes with his family, and surfs and snowboards whenever possible. Find him atĀ

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