Breakout Sessions

Google Ad Grants: The Basics

Google offers qualified nonprofit organizations $10,000 per month of in-kind advertising through their AdWords platform. In this session you will learn about the Google Grants program and how to apply. We will also review the basics of setting up an AdWords account and building campaigns. You’ll learnĀ the importance of, and some techniques for, keyword research and good copywriting for the AdWords platform.


Brendon Connelly
Chief Operating Officer

Habitat for Humanity Portland Metro/East

As a nonprofit executive, Brendon is pretty excited about the ways Google AdWords grants can help organizations market their services, drive earned income, and support organizational branding. Brendon is a Fortune 500 refugee with an MBA and a deep interest in the ways technology can serve nonprofit organizations. He listens to audiobooks on his commute, hikes with his family, and surfs and snowboards whenever possible. Find him atĀ

Session Type



Wednesday, October 4
10:15am - 11:15am