Who is your target audience? Any good marketing or fundraising expert should be able to come up with an answer to that question. But do you have the data and information you really need to back up your assumptions?
This session will walk through tips and tools for nonprofits of all sizes to begin (or expand upon) their audience research work. Whether your org is ready to jump into persona development and in-depth market research or you just need pointers on gleaning information from a variety of free tools like Facebook Audience Insights or Google Analytics, you will walk away from this session with tools you need to learn more about your target audience.
Senior Business Intelligence Analyst
Jessie Lamb is a strategist and analytics expert who has spent the last 12 years helping Oregon nonprofits utilize technology to advance their marketing and fundraising programs. As a Senior Business Intelligence Manager at Mercy Corps, Jessie supports fundraising and communications by leading audience-focused analytics, data modeling and market research projects -- giving communications experts the tools they need to more effectively and efficiently communicate with their audiences. Having worked and volunteered with numerous nonprofits, she understands the challenges of teams (and budgets) both big and small and is excited to share insights that can help changemakers advance their missions.