Breakout Sessions

Getting Started with Audience Research: Tools For Nonprofits of All Sizes

Who is your target audience? Any good marketing or fundraising expert should be able to come up with an answer to that question. But do you have the data and information you really need to back up your assumptions?

This session will walk through tips and tools for nonprofits of all sizes to begin (or expand upon) their audience research work. Whether your org is ready to jump into persona development and in-depth market research or you just need pointers on gleaning information from a variety of free tools like Facebook Audience Insights or Google Analytics, you will walk away from this session with tools you need to learn more about your target audience.


Jessie Lamb

Senior Business Intelligence Analyst

Mercy Corps



Session Type