Breakout Sessions

Get Ready for #GivingTuesday!

It’s not too late to launch an incredible #GivingTuesday campaign that grows your organization’s culture of philanthropy. Here is why you don’t want to miss out: In 2016, more than $168 million was raised during #GivingTuesday from hundreds of thousands of donors who gave more than 1.5 million gifts.

This year is likely to be even bigger.

During this session, we’ll provide actionable tips on how your organization can get in on this fundraising movement, including:

  • Building an online ambassador core to advance fundraising
  • Finding donor-friendly technology with a small (or no) budget
  • Effective, low cost video strategies


Justin Ware
Co-Founder & President
Groundwork Digital

A thought-leader in the non-profit sector, Justin is a fundraising and content marketing expert. Justin’s work spans non-profits, higher education, and media. In 2009, Justin was the executive producer on one of the first ever YouTube videos to win an Emmy. The “Science of Watchmen” video has been viewed nearly 2 million times and was also nominated for a Webby. Justin began his career in television before joining the University of Minnesota and then Bentz Whaley Flessner. After this, Justin worked at Ruffalo Noel Levitz leading digital fundraising strategy as well as product management for Annual Giving. Justin has spoken at numerous conferences, and led consulting engagements for universities and non-profits across the country. In his spare time, Justin can be found rooting for the Minnesota Vikings and Gophers, skiing, hiking with his dog, and enjoying family time with his wife and two children.


Session Type



Wednesday, October 4
10:15am - 11:15am