Breakout Sessions

Email Marketing + Tetris = Segmentation!

We have learned from the t-shirt industry that “one size fits all” actually fits no one. The same is true for your organization’s emails. Let’s segment our way to victory!

In this workshop, we will tap into our logic puzzle–loving natures to answer all your email segmentation questions. We’ll talk about audiences, frequency, campaign goals, strategies, and tools. If you’ve been dying to get nerdy about inclusion and exclusion lists, or if you’ve heard the words “email segmentation” whispered in hushed tones but haven’t approached the practice yourself, this is your workshop. There also might be vegan cupcakes. Maybe.


Steph Routh
Communications & Marketing Manager
Community Cycling Center

Session Type



Tuesday, October 3
10:15am - 11:15am