Breakout Sessions

Email Marketing Is Still the Channel of Choice—and Why It’s More Relevant than Ever

Social media is all the buzz right now, yet there’s still a powerful format that remains donors’ favorite channel of communication: email. With one of the best marketing response rates, for-profit businesses invest a significant amount of time into email marketing. Nonprofits can use the same tried and true business strategies to build a significant list and get their powerful message across to a broad range of people—while nurturing relationships with ongoing relevant content.

You’ll learn about:

  • driving donations through email
  • sourcing user-friendly and affordable technology
  • navigating spam laws and reputation management
  • and more!

Speakers

Tracey Lorts
Community Marketing Manager
Greater Giving

Tracey began working in nonprofit fundraising in 2010, supporting numerous benefit auctions and establishing an inaugural golf tournament for a Portland based nonprofit organization. From her non-profit role she jumped to the for-profit Greater Giving in 2014. In her role as Community Marketing Manager, she supports Greater Giving events and trade shows across the country and also runs special projects like #GivingTuesday and the Thought Leadership Summit. Tracey loves being able to share her knowledge of fundraising auctions with other nonprofit professionals across the country through seminars, blogging and webinars. Tracey holds a bachelor’s degree in Human Development from Oregon State University and a Master’s degree in Special Education from Portland State University. In her “spare” time, Tracey can be found crafting, brewing beer, and enjoying family time with her husband, son and cat.

 

Todd Smith
Digital Marketing Manager
Greater Giving

Over the last quarter century, Todd has worked closely with organizations to connect their brand with their target audience. As a creative problem solver and strategic marketer, he utilizes the power of digital tools to build scalable, personalized programs designed to meet business objectives. Todd has worked directly with dozens of nonprofits to develop their digital presence and marketing strategy–growing their donor base digitally. Todd joined the Greater Giving team as the Digital Marketing Manager, where he is privileged to work with nonprofits every day. He utilizes his deep knowledge of digital marketing and content development to oversee the email, content, SEO, advertising, social media and analytics strategy at Greater Giving. Todd has been the brainchild behind many new thought leadership resources and social campaigns which have benefited schools and nonprofits.

Session Type

Presentation

Time

Tuesday, October 3
11:30am - 12:30pm

Room

B102