Breakout Sessions

Email Marketing Is Still the Channel of Choice – and Why It’s More Relevant

Social media is all the buzz right now, yet there’s still a powerful format that remains donors’ favorite channel of communication: email. With one of the best marketing response rates, for-profit businesses invest a significant amount of time into email marketing. Nonprofits can use the same tried and true business strategies to build a significant list and get their powerful message across to a broad range of people—while nurturing relationships with ongoing relevant content.

You’ll learn about:

  • driving donations through email
  • sourcing user-friendly and affordable technology
  • navigating spam laws and reputation management
  • and more!


Tracey Lorts
Community Marketing Manager
Greater Giving

Tracey began working in nonprofit fundraising in 2010, supporting numerous benefit auctions
and establishing an inaugural golf tournament for a Portland based nonprofit organization. From
her non-profit role she jumped to the for-profit Greater Giving in 2014. In her role as Community
Marketing Manager, she supports Greater Giving events and trade shows across the country
and also runs special projects like #GivingTuesday and the Thought Leadership Summit. Tracey
loves being able to share her knowledge of fundraising auctions with other nonprofit
professionals across the country through seminars, blogging and webinars. Tracey holds a
bachelor’s degree in Human Development from Oregon State University and a Master’s degree
in Special Education from Portland State University. In her “spare” time, Tracey can be found
crafting, brewing beer, and enjoying family time with her husband, son and cat.


Session Type