Breakout Sessions

Design for Non-Designers

Great design helps you reach your audience, increase credibility and achieve organizational goals. But sometimes it’s impractical to hire a designer for every visual task—whether it’s editing an image for social media, or creating a flyer or an entire website. You may be left to your own devices when it comes to visual decisions.

This session is catered towards anyone who lacks design expertise but wants general advice and a little more confidence when it comes to design. I’ll cover the importance of content strategy before diving into the basics of design: composition, whitespace, color, typography, and imagery. I’ll also recommend sources of inspiration and other resources that could help as you foray into design territory.


Roxy Koranda

Roxy Koranda
UX Designer
Aten Design Group

Before she was old enough to attend school, Roxy decided she wanted to be an artist. A few decades later, she combined this desire with her interest in technology and has accumulated more than seven years of design experience. At Aten, Roxy solves complex visual challenges and creates design systems that result in intuitive and engaging digital experiences. She also leads many of our branding efforts, transforming goals and ideas into visually cohesive identities.Roxy has worked on design projects with organizations including Stanford University, The World Bank and UC Berkeley. She also speaks at conferences, such as Design4Drupal and the Bay Area Drupal Camp (BADCamp).

Session Type



Tuesday, October 3
11:30am - 12:30pm