Content strategy as a discipline may have developed to help create a better internet, but its principles have been used for decades in other media—and still are. At its functional level, content strategy involves a lot of spreadsheets and templates. By exploring how crucial aspects of content strategy play out in movies, music, even comic books and video games, we’ll expand the palette of language and pick up techniques we can use to tell our own, more important stories.
This session is appropriate for anybody looking for different ways to think and talk about content strategy and develop their own plans.
Chief Strategy Officer
Brett built his first website in 1996 and has been actively involved in Internet development ever since, with a particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit world. Prior to ThinkShout, Brett spent 6 years at the Nonprofit Technology Network (NTEN), serving as its Communications Director; while there, he helped NTEN grow its community from a few thousand to more than 50,000 participants and found a calling in helping cause-driven organizations use technology to better meet their missions. Outside of work, Brett spends more time than he'd care to admit playing and watching soccer, but he does find time to cook several times a week and to escape on backpacking trips with his wife Melissa, where they work on their photography portfolios. He's also an excellent source for beer or restaurant recommendations in the Portland area.